If you’re attending multiple shows with various booth spaces, you’ll need a display that can adjust to fill any type and size of space–islands, peninsulas and standard spaces. Now that all the factors are accounted for, the next thing is to see which kind of trade show displays matches your priorities. The best part about this method is you don’t have to doubt if it’s a fit or not after you buy your display because it meets all your needs.
Portables are the most cost-effective out of the three kinds of displays. Since the majority can be packed in the trunk of a car, you save money on shipping, installation and dismantling. Portables include banner stands, tabletop displays and pop-ups. However, if you want to make an impression at a show, these are generic and come in a dime-a-dozen.
Most people move to modular displays when portables no longer give them the presence they need. They’ve moved up in the marketplace and want to be seen as a serious competitor. Modulars can have custom elements like hanging signs and counters. Plus, they can be easily adjusted to fill any space. Shipping costs less than a custom because modulars are made of lighter material, but labor costs can sometimes be more than a custom since there are more parts to put together.